Sri Sri Gaudhan
Eco-friendly paint made from Desi cow dung—safe, sustainable, and socially empowering
Painting Homes, Sustaining Villages
Sri Sri Gaudhan Paint is a pioneering eco-friendly paint developed by the Sri Sri Rural Development Programme Trust (SSRDP) of the Art of Living. Crafted from Desi cow dung, this innovative solution blends traditional Indian knowledge with modern scientific processes to create a non-toxic, odourless, and cost-effective paint. More than a green alternative to chemical-based paints, the project is a vehicle for sustainable rural development, providing employment, empowering women, and promoting cow protection.
rural clusters planned for self-reliant paint production
Certified variants: Distemper & Emulsion
standards compliant and quality-tested
and Heavy Metal Free paint ensuring safety and sustainability
Key Impact & Benefits
Unlike conventional paints, it has near-zero VOCs, improving indoor air quality and reducing pollution.
Offers stable income to farmers and women by procuring cow dung and training them for production.
Creates economic value around Desi cow dung, encouraging gaushalas and farmers to care for cattle.
Women are trained as micro-entrepreneurs to run and manage production units, enhancing financial independence.
Turns a rural byproduct into a valuable commodity, promoting circular economy practices.
Paint is antibacterial, antifungal, and weather-resistant, and meets IS quality standards.
Sri Sri Gaudhan Paint is more than a product—it is a model for rural regeneration. Developed in decentralized rural units and certified by Indian Standards, this paint brings together the purity of cow dung and the rigour of scientific innovation. It is weather-resistant, antibacterial, odourless, and cost-effective. As urban and rural customers alike shift to healthier, cleaner options, SSRDP is rapidly expanding production units across the country. These units not only supply high-quality paint but also serve as economic engines—training women, creating jobs, and offering farmers a fair value for cow dung. The initiative is gaining traction among eco-conscious citizens, schools, government departments, and green builders.
Testimonials
Our Partners
Be the Brushstroke of Change in Rural India
Most paints harm the environment and your health. With Sri Sri Gaudhan Paint, you can choose nature—while empowering rural livelihoods and protecting cows.